I like this advertisement by Emporio Armarni, I think the font used in it is really nice and legible. I don't particularly like the layout of this ad though I think its quite plain and boring but I think its layed out like this because it attracts a certain audience... older rice people. I suppose that's what they probly like?!

EMPORIO ARMARNI

I really dislike the advertisements for the brand 'K-Swiss' I think its really boring and UN-thought about. In all of their ads they use a photograph of the trainer which they are advertising which is fair enough but I don't think its really well thought about it doesn't give a feel for what the shoe/trainer is all about. Is it sporty? Comfortable? Trendy? A walking shoe? A football trainer? I don't know what the shoe is designed for because the poster doesn't give anything away...ahhh well I had to include a bad example didn't I?

K-SWISS

I love 'Nike's' advertising its always very arty and aimed at young people. The advertisements are always fun and funky and I really love them.
The third ad displays belief in communicating without the same ol' advertising language that is used all too common. Ads seem more real if they are handwritten. Handwritten has a sense of organic immediacy that brings the language that is advertising down to earth, and consequently more approachable, more listenable, more embraceable.

NIKE