I really dislike the advertisements for the brand 'K-Swiss' I think its really boring and UN-thought about. In all of their ads they use a photograph of the trainer which they are advertising which is fair enough but I don't think its really well thought about it doesn't give a feel for what the shoe/trainer is all about. Is it sporty? Comfortable? Trendy? A walking shoe? A football trainer? I don't know what the shoe is designed for because the poster doesn't give anything away...ahhh well I had to include a bad example didn't I?