I love 'Nike's' advertising its always very arty and aimed at young people. The advertisements are always fun and funky and I really love them.
The third ad displays belief in communicating without the same ol' advertising language that is used all too common. Ads seem more real if they are handwritten. Handwritten has a sense of organic immediacy that brings the language that is advertising down to earth, and consequently more approachable, more listenable, more embraceable.